14 REASONS

to participate in the Artisan Home Tour

 
 

1. Exclusivity

Artisan Home Tour Southwest Florida is a unique and exclusive tour for high-end custom homebuilders and remodelers. Qualification for a new home entry is a sales price of at least $2.5 million or a $500/sq. ft. minimum. Remodeled home projects must have a minimum project value of $750,000.

2. Experienced Team

The Artisan Home Tours, LLC team has more than 100 combined years of experience providing first-class home tours and has been successfully producing the Minneapolis/St. Paul Artisan Home Tour for eight years.

  • James Vagle

    CEO, has been involved with the Artisan Home Tour since 2014 and oversees all staff at Artisan Home Tours, LLC.

  • Tom Gavaras

    VP of operations, has produced high-end home tours in six states for more than 20 years including the former Southwest Florida Luxury Home Tour. Tom has also produced multiple Super Bowl home tours for the NFL Alumni and has been involved with the Artisan Home Tour since the beginning.

  • Janice Meyer

    COO, has ten years of experience
    with the Artisan Home Tour.

  • Mary Beth Blom

    Operations Manager, has been involved with the Artisan Home Tour since 2019 and was previously involved with the Luxury Home Tour in Minneapolis/St. Paul and Chicago.

  • Casey Scozzari

    creative services & tech coordinator, has
    ten years of experience with the Artisan Home Tour.

3. Qualified Attendees

The Artisan Home Tour is a ticketed event. These serious attendees will be paying to see the exceptional workmanship in your featured home. Because this is a ticketed event, we can track attendance and provide you with quality data.

 

4. Supporting Your BIA

Artisan Home Tours, LLC is a member of the Collier and Lee Building Industry Associations. In addition, Artisan Home Tours, LLC was a sponsor of the 2022 Lee Parade of Homes and 2022 Collier Sand Dollar Awards event.

 

5. Prominent Marketing

Tour marketing is valued at more than $200,000 and includes powerful social media, digital advertising, retargeting and geotargeting, television, radio, and magazine ads that create tens of millions of impressions.

6. Public Relations

Earned media is an important part of our success. Gravina, Smith, Matte & Arnold Marketing and Public Relations will tell the story of the outstanding work done by builders and remodelers on the tour and highlight the exceptional opportunity to tour the homes. Newspapers, radio, and TV coverage will drive qualified attendees.

7. Qualified Leads

First and foremost, you’ll gain qualified leads as clients seeking to build come through your home on the tour. In addition, when attendees purchase a ticket online and when they visit your home, they will have opportunities to opt-in to allow you to contact them directly. Builders/remodelers in the Minneapolis/St. Paul Artisan Home Tour often report securing projects for a subsequent year that they can attribute directly to the tour.

 
 

8. Direct Mail

Artisan Home Tour guidebooks will be direct mailed to southwest Florida residents with home values more than $1 million and incomes more than $200,000 - your best potential customers!

9. Social Media

The tour will be promoted across social media channels which plays a vital role in a successful Artisan Home Tour. You will be provided social media graphics and tools to assist in the promotion of your home on the tour.

 

10. Elegant Event Publication

The Minneapolis/St. Paul Artisan Home Tour guidebook has received rave reviews. You can view the 2022 (9th annual) issue here. This same level of design excellence and visual beauty will be used for the Southwest Florida guidebook, although there may be some differences to reflect this tour.

11. Year-Round Website

We provide a beautiful and easy-to-navigate website showcasing the event, builders, remodelers, and homes and linking right to your business. While the event takes place over three , the website remains active all year, with interest growing as the next year’s tour grows. ArtisanHomeTours.com

 

12. Artisan Home Tour App

Using the latest technology, the ticketing software and Artisan Home Tour app results in a great experience for consumers. Tickets are easily scanned at the homes and the app allows for smartphone mapping and consumer reviews. In addition, builders and remodelers are provided with accurate, real-time attendee information and traffic analytics.

13. Event Signage

Directional signs leading attendees to your home will be provided. Not only do these tell consumers how to get to your home, they promote the brand of the tour as well, which gets stronger and more recognized each year the tour occurs.

 

14. Great Sponsorship Partners

Artisan Home Tour Southwest Florida will feature great sponsorship partners, several of whom may even provide special packages for builders and remodelers. Watch for information on sponsors over the next several months.